Collective Intellect

Brand Management

Instant brand intelligence is a critical source of competitive advantage. Collective Intellect helps clients understand how their brands and products are perceived relative to their competition, alerts them to emerging consumer trends and issues, and delivers insights on how their most influential consumers perceive them. Our clients are the first to hear about emerging issues. They are then able to make the right course corrections with CI’s rapid detection of their consumers’ true likes and dislikes in order to strengthen the value of their brand.

Through real time identification of a brand’s new packaging problems, misprinted promotions, competitors’ new messaging, and executive or celebrity endorser controversies, Collective Intellect provides insights into key issues so our clients can proactively resolve them.

Media Management

Collective Intellect’s sophisticated analytics platform will bring your audience to life by identifying what they like/dislike in terms of media programming, brands or products, and the channels by which they communicate with online networks. Combining your traditional viewership demographic data with Collective Intellect’s analytics expands your ability to understand which audience demographic and psychographic segments are talking about various categories, brands and products. This analysis helps support the integration between advertising clients and media owners by providing a targeted analysis and helping you collaborate to improve your messaging, positioning, advertising placement, promotions and affiliate marketing programs.

Corporate Communications Strategy and Management

Collective Intellect provides rapid insights into both communications strategy and ongoing communication management of your key initiatives.

Collective Intellect helps communications strategy professionals more accurately understand core target consumer segments, their opinions, and their likes/dislikes. This information is critical in the development of key messaging to assist in redefining or extending the company or brand to better resonate and drive action within those core constituents.

Collective Intellect helps communications management professionals better track and understand how core constituencies are responding to various events (i.e. new product launches, earnings, company news, etc.), crisis management, and outreach efforts. Collective Intellect augments the communications professional’s comprehension of a 360° view of the company/brand perceptions within core constituents to deliver better awareness and opinion response.

Agencies

Provide higher level strategic advice and recommendations to your clients based on Collective Intellect’s real time automated insights from the new and emerging social media conversational stream.

Whether working within your clients’ brand management, media management, or corporate communications functions, Collective Intellect’s real time intelligence platform will help you proactively deliver consumer insights to amplify your clients’ marketing campaigns and initiatives.