Our Analytics

Collective Intellect provides a tiered approach to our analytics to help marketers discover most accurately what consumers really think and feel.

Basic Analytics

Collective Intellect automatically derives general statistics for each topic being analyzed, across activity (number of conversations), sentiment (positive, negative, neutral), conversational themes, and the source of conversations.

A topic is a “tracking agent” and can be defined to track anything at any level of granularity. Potential topics for example:

  • Category: Consumer Laptops
  • Person: Steve Jobs
  • Brand & Product: iPod
  • Product Features: iPhone Battery Life

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Advanced Analytics

Collective Intellect automatically identifies key influencers by topic, analyzes specific mentions and interactions with brands, campaigns, media, and provides micro-blog context.

Intersection Analytics

Topic Attributes & Consumer Association Analysis

Collective Intellect intersects consumer perceptions on any topic with category, brand, and media attributes and associations. This helps market researchers understand what consumers like and dislike, and how a brand/product/show/event is perceived by:

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  • Topic Attributes (taste, features, etc.)
  • Ritual Associations
  • Emotional and Rational Associations
  • Economic Associations
  • Quality Associations
  • Unlimited Consumer Associations: Selection, Trust, Authenticity, etc.

Demographic Analysis

Collective Intellect filters unstructured data to understand the demographic makeup of who the digital audience is. Knowing audience composition supports targeted messaging for the companies and their brands, products, or corporate reputation.

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Audience Segment “Personas”

Collective Intellect’s advanced technology automatically captures additional consumer affinities on topics (favorite media, categories, and brands) to create unique audience segment personas. CI conducts thorough, contextual conversation analyses about consumers to identify related interests, hobbies, attitudes, values, and lifestyles. Understanding “who” online consumer groups are supports targeted advertising, more effective cross-promotions, and more successful digital marketing campaigns.

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