Digital Communications Products (DCP)

Collective Intellect offers standard and packaged reports combining auto-generated consumer perception metrics and graphs with key insights and recommendations from CI’s digital communications analysts.

We provide marketers the most effective way to capture authentic and immediate consumer perspectives and sentiment about their brands.




Real-Time Category Insights:
Higher level insights are essential for executives, strategists, and new market entrants who are looking to re-establish or expand their brand. Category Insights assembles an overview on the current state of the category – who are the participants and influencers within the category, how is general perception of the category amongst its audience, what potential opportunities can be exploited from the category – giving brands critical intelligence to make smart decisions and take decisive action.

Real-Time Brand Insights:
It is essential for Brand Managers to monitor, on an on-going basis, their brand’s online trending and continual benchmarking against competition. Additionally, brands’ perceptions can be dynamic, especially those that are faddish. Brand Insights offers a means to stay in touch with a brand’s audience and the data points necessary to act, ensuring that product positioning and customer messaging are optimally tuned.

Real-Time New Product Insights:
When you launch a new product it used to take 8-12 weeks to get meaningful information on awareness, trial, and adoption with up to 6 months to understand additional consumer opinion data to make product and distribution changes. CI’s Real-Time New Product Insights can get you insights within days of a new product launch, providing you ongoing benchmark updates for the brand’s recognition and trial adoption during the early stages of the launch. Additionally, insights on the product attributes that resonate (or do not) with the brand’s growing audience provide an avenue to take course corrective actions to improve the product’s chances of success.

Real-Time Campaign Insights:
It is a necessity for Media and Advertising professionals to be able to accurately measure the effectiveness of a campaign. Campaign Insights provides crucial visibility into whether a campaign is reaching its target audience and capturing their attention as well as what is the general perception of the campaign. By correctly gauging the campaign, messaging can be efficiently optimized to adjust to the timely feedback of the digital audience.

Real-Time Corporate Reputation Insights:
Especially for large corporations, it is critical to understand reputation as public satisfaction or dissatisfaction in any form, and either positive or negative core constituent opinions can have an impact all the way down to the bottom-line.  Corporate Reputation Insights makes it possible for companies to know their standing in the (digital) public eye and take corrective actions in order to improve their image.